This Halloween, Coors Light brought the door straight to Twitter. Followers knocked by retweeting and we replied with a "trick" of a scary/funny gif or a "treat" of a swag bag in real life. Both responses garnered retweets, favorites, and even original tweets from our followers, all leading to an organic performance twice the daily average. And from a single tweet, it resulted to 27 million potential impressions. Best of all, #CoorsFright won a Silver Addy in the 2016 Chicago American Advertising Awards.